Beaulieu Supports Its Dealers Like Never Before … Special Buys on HGTV, DIY and Food Network

Beaulieu Supports Its Dealers Like Never Before … Special Buys on HGTV, DIY and Food Network

DALTON GA, February 14, 2011 – “Never before has Beaulieu created the tools and the programs to support its dealers like we have in 2011,” observed Jeff Meadows, CMO of Beaulieu of America. “We’ve pulled out all the stops.” Beaulieu officials unveiled their comprehensive campaign for dealers at Surfaces to rave reviews. “People sometimes stood two to three rows deep to get a look at our new website on display in the booth,” observed Patricia Flavin, Senior VP of Marketing. The totally New BlissFlooring.com is the centerpiece of Beaulieu’s dealer support strategy. Created solely from the customer’s viewpoint, the much talked-about site engages, entertains and educates about the brand and locates the nearest Bliss dealer for them. Driving customers to the new site is an aggressive online advertising and search engine optimizing campaign. Also new this year is a quick-as-a-click advertising website for all Bliss dealers to download professionally produced ads, flyers, direct mail and broadcast spots that are production-ready. Retail advertising expertise is even available to Bliss dealers via toll-free hotline. Dealers can even take advantage of a deeply discounted TV advertising, including spot packages in their local market on HGTV, DIY and Food Network; as well as new POP materials creating “Magic Fresh Zones” for Beaulieu’s new Magic Fresh Collection of odor reducing carpet. Also brought back is Beaulieu’s popular American Express Gift Card incentive program that rewards a $200 card for every 200 yards of qualifying carpet to qualified dealers. “In my years in this business, I’ve never seen a dealer campaign package this complete,” said Meadows. “We here to help our dealers win and we’re...
Mannington Floors wants Readers to Feel Right ‘At Home’ with New Blog

Mannington Floors wants Readers to Feel Right ‘At Home’ with New Blog

SALEM, N.J., Feb. 15, 2011 – Beautiful floors, beautiful homes, beautiful world – that’s the essence of what Mannington hopes to capture in its first consumer blog, “At Home” (http://blog.manningtonathome.com). The blog, a first for Mannington’s residential flooring division, aims to motivate readers to be different, bold and exciting, both in their homes and in their lives. With an underlying theme of “happy homes and a better world,” it’s designed to help readers create comfortable and warm living spaces while providing inspiring content for their lives. Planned blog topics for the future include flooring design trends, inspirational articles, product spotlights, news, expert posts and other guest submissions, home design ideas, sustainability matters and more. Two of the first posts include a piece entitled “The Beauty of ‘Green’” and a feature on wood trends in home decor. “In creating our first blog, we wanted to engage with consumers on a new level, and be a spontaneous and resourceful place for information,” said Betsy Amoroso, blog editor, who also serves as Mannington’s director of corporate communications. “We also hope this blog will help inspire readers to do more beautiful things at home and in their lives, while keeping them informed about some of the latest trends in home products and flooring design.” About Mannington One of the largest flooring companies in the U.S., Mannington Mills, Inc., based in Salem, N.J., is the only North American company engaged in the manufacturing and marketing of residential and commercial resilient, laminate, hardwood and porcelain tile floors, as well as commercial carpet and rubber. In its 96th year, the privately held company continues to pursue...